Brand Identity

Creating your brand’s story through words and images to capture attention, stir emotion, and deepen relationships.

A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo design, colours, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers.

fee creative - logo design

A logo design is the chief visual component of a company’s overall brand identity. The logo design appears on stationery, websites, business cards and advertising. For that reason, a good logo design can contribute to a business’ success, while a substandard logo design can imply amateurishness and deter potential customers. However, a logo design should be relevant to all aspects of a company’s visual presentation: No logo, however well designed, can look good when surrounded by conflicting graphical elements or inconsistent fonts. This is why a logo is the most important part of a larger brand identity that includes company fonts, colours and document-design guidelines.

fee creative - logo designs

At Brighten, we consider all aspects of our clients’ business during the development of their corporate identity such as their corporate culture, business ethics and company direction. We religiously believe that in any business, regardless of industry, be it a large global organisation or a small business start-up; a well-designed logo is absolutely essential for its success. We have helped many past clients establish their corporate identities which have since projected them to success in their business ventures.

* If you are interested in our web design service, please feel free to contact us

We’d love to talk with you about creating something
extraordinary for your brand.

Brighten Business Consulting is a website design agency in Hong Kong.

HK office: (852) 3990 0449 | KL office: (603) 8958 7998

What We Do

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